Development Features of the Lego Firm History

The company started to expand into new frontiers of the gadget industry. In 1971 LEGO did start to target girls with the introduction of furnishings and dollhouses; in 1974 that introduced it is first human being figures, known as Minifigures; and 1979 it expanded in to space with sets displaying astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series first showed that same year, a line of jewelry elements marketed to young girls. This period also found the creation of a supervision structure, with Godtfred Kirk Christiansen’s son and daughter Kjeld Kirk Kristiansen connecting to the managerial staff and working to modernize the company’s manufacturing methods.

The 1971s also observed the introduction of a method that allowed customers to decide on certain stones they needed to purchase and create their own units, rather than purchase pre-made packages; this is popular with adults, as well as children. In the same decade, Profano branched out into medieval territory with all the Castle topic, and in 1980 the company added the first teach sets to its lineup.

In 1989 Lego brought in the Pirate look, and with it numerous types of pirate boats, desert islands and treasure. The company also enhanced its array of facial movement, adding beards, eye sections and lip stick in addition to the typical two eye and laugh. Some older Lego hobbyists resented these kinds of changes, finding the more straightforward faces of earlier models.

As Profano expanded right into a huge multinational corporation, completely to find ways in order to meet the requirements of its big name customers like Target, Wal-Mart and Toys ‘R’ Us, which usually demanded larger selections and faster transport times. To keep up with these requirements, the company started to reduce total production time for new products by causing more usage of computerized assembly systems.

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